WHY OUR COFFEE IS GREAT
We Roast Our Own Coffee Locally
The key to the flavour of any coffee bean is the roast. We have perfected this process. Serious Coffee brews great coffee because it is a “just in time roaster”.
Just In Time Roaster
Serious Coffee buys beans from all over the world: Mexico, Kenya, Colombia, and Ecuador to name a few. The raw beans are shipped to the Roasting Plant in Duncan. The beans are perfectly roasted and then taken directly to your local Serious Coffee just in time for you to get a great cup of coffee.
Everything involved in the growing process is according to the strict standards of The Organic Crop Improvement Association. The application of chemicals or artificial enhancements is not permitted at any time in the growing process.
Swiss Water Process
Our decaf coffees are decaffeinated using the Swiss Water Process, which is approved for organic and uses only water in this chemical-free, all natural method.